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User Acquisition Lead
Crossian
Posted
last week

Ho Chi Minh City, Vietnam

Onsite

USD 7K

Mid Level

Full Time

Job Categories

Marketing Analytics E-commerce Management Advertising

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Sema Summary

The User Acquisition Performance Lead will strategize and execute marketing campaigns to drive user growth. This role requires expertise in performance marketing, particularly on the Applovin platform, to maximize customer acquisition.

About Company

Crossian is a high-growth, technology-driven retailing business focused on building direct-to-consumer brands. Founded in 2020, the company has rapidly scaled through innovation and a commitment to customer relationships.

Core Requirements

3-5+ years of experience in performance marketing.
Expertise in user acquisition on mobile platforms.
Strong analytical and reporting skills.
Experience managing a small team.
Proficiency with analytics tools like AppsFlyer.

Responsibilities

Strategize full-funnel marketing campaigns across various platforms.
Monitor and optimize ad campaigns for maximum ROI.
Analyze and report on campaign performance metrics.
A/B test ad creatives and targeting strategies.
Collaborate with creative and analytics teams for campaign success.
Stay informed on marketing industry changes and trends.
Lead and develop a small marketing team.

Benifits

Medical insurance
Performance Profit Sharing
Premium Global Health Insurance
Paid annual leave
Quarterly bonuses

Must Have skills

Performance marketingAnalytical skillsCommunicationTeam leadershipA/B testingData interpretationCampaign management

Job Keywords

User AcquisitionPerformance MarketingMobile AppsAd CampaignsAnalytics

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