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CANIFA

Trade Marketing Leader

CANIFA

Posted

3 weeks ago

Hanoi, Hanoi, Vietnam

Onsite

VND 20M

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Trade Marketing Team Leader will oversee brand visibility and promotional activities at retail locations. This role requires strategic planning and execution to enhance customer engagement and sales performance.

About Company

CANIFA is a leading retail apparel and fashion company in Vietnam, established in 2001, focusing on providing quality fashion products and enhancing customer experiences.

Core Requirements

  • Bachelor's degree in Marketing or Business Management
  • Minimum 3 years of leadership experience in Trade Marketing
  • Experience in managing teams and marketing projects
  • Strong understanding of retail distribution systems
  • Excellent planning and budget management skills

Responsibilities

  • Plan and implement brand visibility activities at retail points.
  • Develop and evaluate promotional programs to increase sales.
  • Oversee trade activation activities to enhance customer experience.
  • Manage local store marketing initiatives tailored to specific areas.
  • Conduct market research and analyze consumer trends.
  • Control and optimize the budget for marketing activities.
  • Supervise and develop team members' skills and performance.

Benifits

  • Competitive income
  • Social insurance
  • Health insurance
  • Performance bonuses
  • 12 days of leave

Must Have skills

LeadershipStrategic planningData analysisBudget managementCreativityCommunicationTeamwork

Job Keywords

Trade MarketingRetailPromotionsMarket ResearchTeam Leadership

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