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Product Marketing Manager
Prudential Assurance Company Singapore
Posted
3 weeks ago

Singapore, Singapore

Onsite

SGD 10K

Mid Level

Full Time

Job Categories

Marketing Finance Insurance Management Sales

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Sema Summary

The Product Marketing Manager will lead the go-to-market strategy for Prudential's flagship products. This role involves crafting product narratives and executing integrated marketing campaigns to enhance product visibility and commercial impact.

About Company

Prudential Assurance Company Singapore is a leading life and health insurance provider, committed to delivering financial security and well-being to its customers. With a strong market presence and a focus on innovation, Prudential aims to be a trusted partner in financial planning.

Core Requirements

Degree in Marketing, Business, Finance/Economics, or related field.
8-12 years of experience in product marketing within life insurance or wealth management.
At least 5 years of hands-on experience in managing product launches.
Strong planning, organization, and problem-solving skills.
Excellent written and visual communication skills.

Responsibilities

Build customer-insights backed product value propositions.
Lead end-to-end go-to-market planning and execution.
Coordinate cross-functional collaboration with various departments.
Manage agencies and budgets for marketing initiatives.
Define and track key performance indicators for marketing success.
Conceptualize and deliver sales enablement assets.
Use data and insights to drive marketing decisions.

Must Have skills

Product marketingStrategic thinkingCommunicationData analysisProject managementCreative problem solvingCollaboration

Job Keywords

Product MarketingLife InsuranceGo-to-MarketCampaign ManagementFinancial Services

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