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Performance Marketing Manager
Foret Fragrance
Posted
last week

Defence Colony, Delhi, India

Onsite

INR 100K

Mid Level

Full Time

Job Categories

Marketing E-commerce Growth Management Analytics

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Sema Summary

This role focuses on scaling e-commerce for an Apparel & Beauty brand through performance marketing strategies. The candidate should be metrics-driven and skilled in digital advertising.

About Company

Foret Fragrance is a fast-growth player in the Apparel & Beauty consumer goods sector, focusing on direct-to-consumer e-commerce and retail conversions.

Core Requirements

Experience in performance marketing
Proficiency in Meta Ads Manager
Knowledge of Google Ads and TikTok Ads
Strong A/B testing skills
Background in conversion rate optimization

Responsibilities

Own paid acquisition strategy for web and mobile channels.
Design audience segmentation and budget allocation.
Run structured creative and landing-page A/B tests.
Implement measurement and attribution strategies.
Optimize funnel metrics through various initiatives.
Manage agency relationships and negotiate media buys.
Collaborate closely with marketing and product teams.

Benifits

Competitive compensation
Performance-linked incentives
Employee product discounts

Must Have skills

Meta Ads ManagerGoogle AdsTikTok AdsGoogle Analytics 4A/B testingConversion Rate OptimizationExcellent communication

Job Keywords

Performance MarketingE-commerceDTCDigital AdvertisingAnalytics

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