Performance Marketing Manager
Foret Fragrance
Posted
3 months ago
Defence Colony, Delhi, India
Onsite
INR 100K
Mid Level
Full Time
Sema Summary
This role focuses on scaling e-commerce for an Apparel & Beauty brand through performance marketing strategies. The candidate should be metrics-driven and skilled in digital advertising.
About Company
Foret Fragrance is a fast-growth player in the Apparel & Beauty consumer goods sector, focusing on direct-to-consumer e-commerce and retail conversions.
Core Requirements
- Experience in performance marketing
- Proficiency in Meta Ads Manager
- Knowledge of Google Ads and TikTok Ads
- Strong A/B testing skills
- Background in conversion rate optimization
Responsibilities
- Own paid acquisition strategy for web and mobile channels.
- Design audience segmentation and budget allocation.
- Run structured creative and landing-page A/B tests.
- Implement measurement and attribution strategies.
- Optimize funnel metrics through various initiatives.
- Manage agency relationships and negotiate media buys.
- Collaborate closely with marketing and product teams.
Benifits
- Competitive compensation
- Performance-linked incentives
- Employee product discounts
Must Have skills
Job Keywords
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