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Foret Fragrance

Performance Marketing Manager

Foret Fragrance

Posted

last week

Defence Colony, Delhi, India

Onsite

INR 100K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

This role focuses on scaling e-commerce for an Apparel & Beauty brand through performance marketing strategies. The candidate should be metrics-driven and skilled in digital advertising.

About Company

Foret Fragrance is a fast-growth player in the Apparel & Beauty consumer goods sector, focusing on direct-to-consumer e-commerce and retail conversions.

Core Requirements

  • Experience in performance marketing
  • Proficiency in Meta Ads Manager
  • Knowledge of Google Ads and TikTok Ads
  • Strong A/B testing skills
  • Background in conversion rate optimization

Responsibilities

  • Own paid acquisition strategy for web and mobile channels.
  • Design audience segmentation and budget allocation.
  • Run structured creative and landing-page A/B tests.
  • Implement measurement and attribution strategies.
  • Optimize funnel metrics through various initiatives.
  • Manage agency relationships and negotiate media buys.
  • Collaborate closely with marketing and product teams.

Benifits

  • Competitive compensation
  • Performance-linked incentives
  • Employee product discounts

Must Have skills

Meta Ads ManagerGoogle AdsTikTok AdsGoogle Analytics 4A/B testingConversion Rate OptimizationExcellent communication

Job Keywords

Performance MarketingE-commerceDTCDigital AdvertisingAnalytics

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