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Esensi Digital

Performance Marketing Lead

Esensi Digital

Posted

last week

Tangerang, Banten, Indonesia

Onsite

IDR 20M

Mid Level

Full Time

Match

Skills

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Sema

Sema Summary

The Performance Marketing Lead will oversee paid growth strategies and drive business outcomes across various platforms. This role requires strong analytical skills and a focus on data-driven decision-making.

About Company

Esensi Digital is a data-driven digital marketing agency, recognized as one of the fastest-growing in Indonesia, providing comprehensive services from social media marketing to website development.

Core Requirements

  • 3-5+ years of performance marketing experience
  • Proven success with TikTok Ads, Meta Ads, and Google Ads
  • Experience with commerce platforms like Shopee and Tokopedia
  • Ability to manage budgets effectively
  • Strong analytical skills

Responsibilities

  • Own performance marketing strategies across multiple channels.
  • Define KPIs and success benchmarks.
  • Oversee campaign structures and creative optimization.
  • Lead A/B testing and audience expansion.
  • Ensure efficient budget allocation.
  • Monitor performance and provide actionable insights.
  • Mentor junior performance marketers.

Must Have skills

Performance metrics analysisAdvanced Excel skillsBudget planningAnalytical mindsetEffective communication

Job Keywords

Performance MarketingDigital MarketingData AnalysisCampaign ManagementKPI Development

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