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edamama

Marketing Specialist

edamama

Posted

last week

Makati, National Capital Region, Philippines

Onsite

PHP 60K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

This role focuses on driving traffic and conversion for TikTok Shop growth and performance marketing. A strong understanding of paid media and marketplace initiatives is essential.

About Company

edamama is an O2O platform designed to simplify decision-making and find joy in raising a family, composed of a diverse team.

Core Requirements

  • 5 years in growth or performance marketing
  • Experience managing paid media
  • Strong understanding of TikTok culture
  • Proficient with Meta Ads Manager and Google Analytics
  • Ability to analyze data and optimize campaigns

Responsibilities

  • Plan and execute paid acquisition campaigns
  • Manage budget and performance metrics
  • Drive TikTok Shop growth strategy
  • Coordinate ads on Shopee and Lazada
  • Analyze marketplace performance and recommend optimizations
  • Work with creative teams on ad concepts
  • Monitor trends and competitor activity

Must Have skills

Performance marketingData analysisTikTok marketingCross-functional collaborationProject managementCreative concept developmentA/B testing

Job Keywords

MarketingTikTokPerformanceGrowthE-commerce

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