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Agoda

Manager, Content Strategy

Agoda

Posted

3 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur

Onsite

MYR 12K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Manager, Content Strategy & Insights role at Agoda focuses on driving content strategy to enhance user experience. The position demands a mid-level professional with expertise in content management and analysis, specifically within the travel and hospitality sector. Candidates will be responsible for leading content initiatives and providing insights to optimize marketing strategies. This position is based in Kuala Lumpur and offers relocation support.

About Company

Agoda is a leading online travel agency that specializes in connecting travelers with accommodations worldwide, offering innovative solutions to enhance customer experiences.

Core Requirements

  • Bachelor's degree in Marketing or related field
  • 3 years of experience in content strategy
  • Strong analytical skills
  • Experience in digital marketing
  • Ability to lead a team

Responsibilities

  • Develop content strategies aligned with business objectives.
  • Analyze market trends and user needs.
  • Collaborate with marketing and product teams.
  • Lead a team of content creators.
  • Optimize content for SEO and engagement.
  • Monitor content performance metrics.
  • Provide actionable insights based on data analysis.

Must Have skills

Content StrategyAnalyticsTeam ManagementSEODigital Marketing

Nice To Have Skills

Hospitality KnowledgeProject ManagementData VisualizationCreative WritingBrand Development

Tools Knowledge Requried

Google AnalyticsContent Management SystemSEO ToolsMarketing Automation SoftwareProject Management Tools

Job Keywords

content strategydigital marketingteam leadershipdata analysisSEO

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