Lifecycle Marketing Manager
admiral.digital
Posted
3 weeks ago
Kuala Lumpur, Malaysia
Onsite
MYR 8K
Mid Level
Full Time
Sema Summary
The Lifecycle Marketing Manager will manage and execute lifecycle marketing campaigns for clients. This role requires strategic thinking and a strong understanding of customer journeys to drive revenue growth.
About Company
admiral.digital is a high-performance digital marketing and technology agency that delivers results for a global client base.
Core Requirements
- 4 years of experience in lifecycle marketing or CRM.
- Strong understanding of funnel-based marketing.
- Experience with customer segmentations and workflows.
- Proficiency in Klaviyo, Active Campaign, or Salesforce Marketing Cloud.
- Ability to manage project roadmaps and deadlines.
Responsibilities
- Manage end-to-end lifecycle marketing campaigns.
- Build customer segmentations and triggers.
- Run CRM campaigns across multiple channels.
- Collaborate with the Marketing Technology team.
- Execute project management for marketing automation.
- Communicate with clients and internal teams.
- Analyze data to support marketing decisions.
Must Have skills
Job Keywords
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