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Primal

KOL Executive

Primal

Posted

last week

Bangkok, Thailand

Remote

THB 40K

Entry Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The KOL Executive will focus on identifying and managing Key Opinion Leaders for influencer marketing campaigns. This role requires strong research and data management skills to ensure successful match-ups with brand campaigns.

About Company

Primal is a marketing agency specializing in strategic and data-driven marketing approaches. Since its inception in 2015, it has worked with numerous high-performing brands.

Core Requirements

  • Bachelor's degree in Marketing or related fields
  • 1-2 years of experience in influencer marketing
  • Strong understanding of the influencer landscape in Thailand
  • Proficiency in Excel or Google Sheets
  • Detail-oriented and organized

Responsibilities

  • Research and identify new KOLs across various categories
  • Evaluate KOL profiles based on engagement and audience demographics
  • Support outreach and coordination with KOLs
  • Maintain the internal influencer database
  • Collaborate with Influencer Specialist Team
  • Collect post-campaign performance data
  • Stay updated on influencer trends

Benifits

  • Health Insurance
  • Annual Company Retreat
  • Skill Development and Training
  • Social Security
  • Annual and Birthday leave

Must Have skills

Research skillsData managementProject managementKnowledge of social media platformsCommunication

Job Keywords

KOLInfluencer MarketingDigital MarketingDatabase ManagementSocial Media

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