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Prudential Assurance Malaysia Berhad

Head of Marketing

Prudential Assurance Malaysia Berhad

Posted

yesterday

Kuala Lumpur

Onsite

MYR 12K

Senior Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Head of Marketing at Prudential Assurance Malaysia Berhad will lead the High Net Worth Marketing and Customer Segment Strategy. This senior role requires crafting strategies that align with the company’s vision while focusing on customer segment needs. Candidates should have extensive experience in marketing management, preferably within the financial services sector. Strong analytical skills and the ability to manage teams are essential for this position, based in Kuala Lumpur.

About Company

Prudential Assurance Malaysia Berhad is a leading financial services provider specializing in insurance and financial products, dedicated to delivering significant value to their clients.

Core Requirements

  • Bachelor's degree in Marketing or related field
  • Over 5 years in marketing leadership
  • Experience in financial services industry
  • Strong analytical and strategic planning skills
  • Proven track record in managing teams

Responsibilities

  • Lead the marketing strategy for high net worth clients
  • Develop customer segment strategies
  • Collaborate with other departments for marketing synergy
  • Analyze market trends and customer insights
  • Manage a team of marketing professionals
  • Oversee marketing budgets and resource allocation
  • Report marketing performance to senior management

Must Have skills

LeadershipStrategic PlanningMarketing ManagementMarket AnalysisTeam Management

Nice To Have Skills

Financial Services KnowledgeDigital MarketingCustomer Relationship ManagementProject ManagementCommunication Skills

Tools Knowledge Requried

CRM SoftwareGoogle AnalyticsMarketing AutomationMicrosoft OfficePresentation Tools

Job Keywords

marketingstrategyleadershipfinancial servicescustomer segment

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