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Digital Marketing
Cognizant
Posted
last week

Hyderabad, Telangana, India

Remote

INR 80K

Mid Level

Full Time

Job Categories

Marketing Digital Analytics Strategy Content

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Sema Summary

The TM-Digital Marketing role focuses on enhancing the company's digital presence through strategic marketing efforts. Responsibilities include optimizing campaigns via Google Analytics and ensuring compliance with industry standards.

About Company

Cognizant provides IT services and consulting with a goal to modernize technology and transform experiences for clients. They focus on improving everyday life through innovative solutions.

Core Requirements

Minimum 8 years of experience in digital marketing.
Proficiency in Google Marketing Platform.
Strong communication skills in English.
Advanced MS Excel skills for data analysis.
Understanding of ISV and Hi-Tech domains.

Responsibilities

Develop digital marketing strategies aligned with company goals.
Analyze campaign data for optimization insights.
Manage digital advertising efforts across channels.
Collaborate with teams for cohesive branding.
Monitor and report on campaign effectiveness.
Tailor marketing strategies for ISV and Hi-Tech sectors.
Oversee content creation for digital platforms.

Must Have skills

Google Marketing PlatformGoogle AnalyticsMS ExcelStrong communicationAdaptability to hybrid work

Job Keywords

Digital MarketingCampaign ManagementData AnalysisGoogle AnalyticsContent Strategy

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