Customer Lifecycle Marketer
Blackbaud India
Posted
last week
Hyderabad, Telangana, India
Remote
INR 90K
Mid Level
Full Time
Sema Summary
The Customer Lifecycle Marketing Manager designs and executes strategies that enhance the customer journey from onboarding to renewal. This role focuses on data-driven insights and personalized engagement to improve customer satisfaction and lifetime value.
About Company
Blackbaud India is part of a leading software provider dedicated to powering social impact, particularly in nonprofit and educational sectors. They aim to accelerate impact through innovative software solutions.
Core Requirements
- Bachelor's degree in Marketing or related field.
- 5+ years of experience in lifecycle marketing.
- Proficiency with marketing automation tools.
- Experience with data analytics and campaign optimization.
- Excellent communication skills.
Responsibilities
- Map customer journey stages.
- Execute segmented marketing campaigns.
- Collaborate with various teams on marketing efforts.
- Establish KPIs to measure campaign success.
- Leverage customer data for personalization.
- Support customer advocacy programs.
- Integrate marketing platforms for campaign execution.
Must Have skills
Job Keywords
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