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Agoda

Content Strategy Manager

Agoda

Posted

3 weeks ago

Singapore

Onsite

SGD 10K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

As a Content Strategy Manager at Agoda, you will oversee the development and execution of content strategies aimed at enhancing user engagement and satisfaction. This role requires analyzing insights to inform content decisions and collaborating with cross-functional teams to implement initiatives that resonate with our audience. The position is based in Singapore and offers a full-time employment opportunity suitable for mid-level professionals. You will play a key role in shaping our content direction and measuring its impact on business objectives.

About Company

Agoda is a leading online travel agency that specializes in providing booking services for accommodation and travel experiences. Known for its extensive global reach and commitment to customer satisfaction, Agoda aims to enhance the travel experience through innovative technology and insights.

Core Requirements

  • Bachelor's degree in Marketing or related field
  • 3-5 years of experience in content strategy
  • Strong analytical skills
  • Excellent communication abilities
  • Proficiency in digital marketing tools

Responsibilities

  • Develop content strategies aligned with business goals.
  • Analyze data to drive content success.
  • Collaborate with marketing teams for cohesive messaging.
  • Monitor industry trends and adapt content accordingly.
  • Optimize content for user engagement and SEO.
  • Lead research initiatives to inform content direction.
  • Evaluate content performance metrics and report insights.

Must Have skills

Strategy DevelopmentData AnalysisProject ManagementContent CreationSEO

Nice To Have Skills

Digital MarketingTeam CollaborationPresentation SkillsMarket ResearchUser Experience

Tools Knowledge Requried

Google AnalyticsSEO ToolsContent Management SystemMicrosoft OfficeProject Management Software

Job Keywords

Content StrategyManagementInsightsMarketingDigital Marketing

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