
Content Marketing Specialist
PopUp App
Posted
3 weeks ago
Ho Chi Minh City, Vietnam
Remote
VND 15M
Mid Level
Full Time

Sema Summary
The Content Marketing/KOL Specialist will build relationships with TikTok influencers and execute marketing campaigns. This role requires strong analytical skills and a deep understanding of the TikTok ecosystem in Vietnam.
About Company
PopUp App is a software development company focused on creating meaningful social connections through innovative technology. They aim to enhance user experiences with AI matching and voice calling features.
Core Requirements
- 2 years of experience in KOL/influencer marketing
- Strong understanding of the TikTok ecosystem
- Experience in competitor content analysis
- Well-connected with TikTok KOLs
- Fluent in English
Responsibilities
- Build and maintain relationships with TikTok KOLs.
- Identify and expand a network of TikTok influencers.
- Analyze competitor content for marketing insights.
- Plan and execute TikTok KOL campaigns.
- Collaborate with internal teams on marketing strategies.
- Negotiate contracts for KOL campaigns.
- Track and optimize campaign performance.
Must Have skills
Job Keywords
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