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PopUp App

Content Marketing Specialist

PopUp App

Posted

3 weeks ago

Ho Chi Minh City, Vietnam

Remote

VND 15M

Mid Level

Full Time

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Sema Summary

The Content Marketing/KOL Specialist will build relationships with TikTok influencers and execute marketing campaigns. This role requires strong analytical skills and a deep understanding of the TikTok ecosystem in Vietnam.

About Company

PopUp App is a software development company focused on creating meaningful social connections through innovative technology. They aim to enhance user experiences with AI matching and voice calling features.

Core Requirements

  • 2 years of experience in KOL/influencer marketing
  • Strong understanding of the TikTok ecosystem
  • Experience in competitor content analysis
  • Well-connected with TikTok KOLs
  • Fluent in English

Responsibilities

  • Build and maintain relationships with TikTok KOLs.
  • Identify and expand a network of TikTok influencers.
  • Analyze competitor content for marketing insights.
  • Plan and execute TikTok KOL campaigns.
  • Collaborate with internal teams on marketing strategies.
  • Negotiate contracts for KOL campaigns.
  • Track and optimize campaign performance.

Must Have skills

KOL marketingContent analysisNegotiationCommunicationTikTok analytics tools

Job Keywords

Content MarketingKOL SpecialistInfluencer MarketingTikTokCampaign Management

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