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The Good Doll

Content Lead

The Good Doll

Posted

last week

Ooty, Tamil Nadu

Onsite

INR 50K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Content & Communications Lead will define and execute the content strategy at The Good Doll. This role balances strategic thinking with hands-on content creation across all platforms.

About Company

The Good Doll is an Indian toy manufacturing company focused on creating sustainable cloth dolls that promote imaginative play. It supports women from rural communities by using upcycled materials for production.

Core Requirements

  • 3-6 years of experience in content strategy.
  • Strong storytelling and copywriting skills.
  • Familiarity with social media algorithms.
  • Basic knowledge of analytics tools.
  • Ability to work collaboratively in a team.

Responsibilities

  • Develop and maintain content strategy.
  • Create and edit diverse content formats.
  • Ensure brand voice consistency across platforms.
  • Participate actively in content creation.
  • Act as a brand representative at events.
  • Collaborate across teams for campaign alignment.
  • Review and approve brand content before publication.

Must Have skills

StorytellingCopywritingSocial media managementCreative directionAnalytical skills

Job Keywords

Content StrategyBrand StorytellingSocial MediaCopywritingCollaboration

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