Brand Strategy Head
Bank of the Philippine Islands
Posted
last week
Manila
Onsite
PHP 80K
Senior Level
Full Time
Sema Summary
The Brand Strategy Head will develop a strong brand for BPI, enhancing brand imagery and stakeholder value. This role involves oversight of brand strategy implementation and mentoring team members.
About Company
The Bank of the Philippine Islands (BPI) is the first bank in the Philippines and Southeast Asia, offering a wide range of financial products and services to retail and corporate clients.
Core Requirements
- Bachelor’s Degree in Marketing or related field
- 10+ years in Brand Management/Strategy
- Experience in Financial Services
- Strong skills in strategic planning
- Leadership and team coaching
Responsibilities
- Lead brand strategy and positioning.
- Review institution and product campaigns.
- Implement consumer research in strategies.
- Mentor and develop team skills.
- Manage unit expenses and budgets.
- Ensure alignment with strategic imperatives.
- Drive marketing communication strategies.
Benifits
- Leadership development
- Professional growth
- Health insurance
- Performance bonuses
Must Have skills
Job Keywords
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