Brand Manager
edamama
Posted
last week
Makati, National Capital Region, Philippines
Onsite
PHP 60K
Mid Level
Full Time
Sema Summary
The Brand Manager will lead growth and performance marketing initiatives across various platforms. This role focuses on optimizing campaigns to drive traffic and conversion within the marketplace environment.
About Company
edamama is an O2O platform designed to simplify decision-making for families. The team comprises diverse professionals from business, e-commerce, content, and tech backgrounds.
Core Requirements
- Bachelor's degree in Marketing or related field
- At least 5 years of experience in performance marketing
- Strong understanding of TikTok and its content culture
- Experience with tools like Google Analytics and Meta Ads Manager
- Proven track record of managing paid media campaigns
Responsibilities
- Plan and execute paid acquisition campaigns.
- Own performance metrics such as CAC and ROAS.
- Manage media budgets and performance reporting.
- Develop high-performing ad concepts with creative teams.
- Drive traffic and conversion for TikTok Shop initiatives.
- Support growth strategies on Shopee and Lazada.
- Analyze marketplace performance metrics and recommend optimizations.
Must Have skills
Job Keywords
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