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Masan Consumer Holdings

Brand Executive

Masan Consumer Holdings

Posted

3 weeks ago

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Onsite

VND 15M

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Brand Executive will support the Line Manager in developing the brand to meet consumer needs and enhance financial performance. This role involves implementing marketing strategies and collaborating with various departments to achieve business goals.

About Company

Masan Consumer Holdings is a leading FMCG company in Vietnam, focused on branded food and beverage opportunities. The company aims to uplift the lives of Vietnamese consumers through sustainable growth and innovation.

Core Requirements

  • Bachelor's in Marketing or Business Administration
  • Experience in marketing or brand executive roles
  • Strong understanding of the FMCG sector
  • Ability to conduct market analysis
  • Excellent communication skills

Responsibilities

  • Develop and implement marketing plans to achieve sales targets.
  • Conduct consumer and market research.
  • Define product and brand concepts.
  • Supervise product development and packaging design.
  • Monitor advertising campaigns and sales performance.
  • Collaborate with R&D, Finance, and Sales departments.
  • Contribute to business plan development.

Must Have skills

Business EnglishMS OfficePresentation skillsNegotiation skillsMarket analysisProject managementConsumer centricity

Job Keywords

Brand ExecutiveMarketingFMCGMarket ResearchSales Strategy

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